The holiday shopping season has officially ended, which means returns season is here. Maybe you’re asking, why should I care about making returns easy? Because your customers care. In fact, returns are a massive deal for customers. Consider the following facts, courtesy of Endicia. Return confusion is the #1 reason that some people refuse to […]
In the old days, corporate security could be summed up in a few steps: you bought insurance, maybe a security camera, and locked up the valuable when you went home for the evening. Now that business has gone digital, that doesn’t quite cut it anymore. Unfortunately, corporate security isn’t something people like to spend time […]
If you’re in the ecommerce game, you probably don’t need anyone reminding you just how important Cyber Monday is. But in case you do, here are a few reasons you should really, really try and maximize your sales. It’s the largest ecommerce shopping day of the year—and by a pretty significant margin. In 2013, there […]
If there’s one thing business owners want to know, it’s what’s on their customers’ minds. What they want, what they don’t want, why they do and don’t want these things. Makes sense, right? If you know what people are thinking, you can better service their needs and wants. And, since it’s Halloween, we decided that […]
October is National Cyber Security Awareness Month. With that in mind, we’ve scoured the internet for the best articles on cybersecurity—for your business, for your personal devices, and even for your home.
Since it’s Cyber Security Awareness Month (it’s a thing), you may be wondering what you can do to protect yourself online. In this post, we’ll show you the best ways to safeguard your passwords, identity, and personal information.
The last 61 days of the year account for over 20% of all ecommerce sales, which means your business needs to do everything it can to take advantage of that super valuable time. In this post, we’ll show you 8 tricks to do just that.
Trust and loyalty are two of the biggest factors in capturing and maintaining customers—and that’s because trust and loyalty go hand in hand. In this post, we show you how to give your customers the confidence they need to engage with your site, and develop the loyalty that keeps them coming back for more.
Back-to-school shopping is an enormous, $75 billion a year event that nearly all retailers can take advantage of. In this post, we show exactly you what you need to know to capture your slice of that big, big pie.
SEO has a reputation for being confusing, but it doesn’t have to be. In this post, we’re delighted to have Weebly share their expertise on the most pressing question for online retailers: how do I get Google to notice my site and boost my ranking?
In some ways, good customer reviews are the ideal recommendation. They’re considered authentic, they’re highly trusted by other customers, and they’ve been shown to drive more sales. Read on to discover everything great about customer reviews—including why and how to collect them.
Identity Protection is a form of insurance that covers people if they’re unlucky enough to be a victim of identity theft. In this post, we discuss the many benefits of offering it to your customers, from winning repeat business to getting a higher conversion rate.
In this post, we explain the six facts that will help you take advantage of the nearly $13 billion holiday that is Father’s Day. From when people make their Father’s Day purchases to what they’re most likely to buy, this post will help you have the best Father’s Day sales ever.
You may have hated being lectured to by your mom when you were a kid. We certainly did. But there was actually a lot of business wisdom in what she was saying. In this post, we extract the kernels of ecommerce smarts from your mom’s favorite sayings.
Today, we’re excited to announce that McAfee SECURE Certification Pro sites can now give their buyers free Identity Protection. Now you can address one of the top concerns of internet users by adding another layer of protection to your McAfee SECURE service.
Taking care of the environment doesn’t have to be a huge responsibility. In this post, we’ll show you a few small steps you can take to do your part to make the world greener, healthier, and better.
Spring cleaning is all about getting rid of the things that are cluttering up your home. In this post, we talk about the things that are cluttering up your homepage, and making it more difficult for people to buy from you. We show you examples of what to do, and not to do to sell more online.
We don’t even need to say why this post matters: the holidays are by far the most important time of the year for any retailer, online or off. Taking these steps now will ensure your site is ready to convert as many visitors as possible over the coming weeks.