It’s tough out there for any new businesses, but especially online businesses. If you’re in the brick and mortar space, you can open up and expect pedestrians to walk by, come into your store, check out your wares, and talk to you. If they like what they see, they’ll become your customers. It’s not so […]
Here’s a not so fun fact: in 2016, identity theft hit an all time high in the United States. Over 15 million Americans were affected—that’s a bigger number than the population of all but four states. Losses from this topped $16 billion, according to USA Today. As a business owner, you may be wondering how […]
Last year, Americans spent $19.7 billion on Valentine’s Day, beating the previous record by an impressive $800 million! If trends continue, 2017 should see Valentine’s Day become a $20 billion holiday for the very first time. Point is, Valentine’s Day is a lot bigger than you might have thought. It’s not just a box of […]
In case you haven’t noticed, Google Chrome, one of the most commonly used web browsers out there, has recently changed the way it displays website SSL certificates. For a long time, if a page on a website had a valid SSL certificate, it would display something along the lines of this: (Source) That all changed […]
Last week, Yahoo disclosed that 1 billion accounts were compromised in 2013. Not only is this the largest breach ever disclosed (doubling the previous record for accounts hacked, also held by Yahoo), it’s larger than the next nine non-Yahoo breaches combined. This news is disturbing not just because of its size, but what was stolen. […]
The holiday shopping season has officially ended, which means returns season is here. Maybe you’re asking, why should I care about making returns easy? Because your customers care. In fact, returns are a massive deal for customers. Consider the following facts, courtesy of Endicia. Return confusion is the #1 reason that some people refuse to […]
In the old days, corporate security could be summed up in a few steps: you bought insurance, maybe a security camera, and locked up the valuable when you went home for the evening. Now that business has gone digital, that doesn’t quite cut it anymore. Unfortunately, corporate security isn’t something people like to spend time […]
If you’re in the ecommerce game, you probably don’t need anyone reminding you just how important Cyber Monday is. But in case you do, here are a few reasons you should really, really try and maximize your sales. It’s the largest ecommerce shopping day of the year—and by a pretty significant margin. In 2013, there […]
If there’s one thing business owners want to know, it’s what’s on their customers’ minds. What they want, what they don’t want, why they do and don’t want these things. Makes sense, right? If you know what people are thinking, you can better service their needs and wants. And, since it’s Halloween, we decided that […]
October is National Cyber Security Awareness Month. With that in mind, we’ve scoured the internet for the best articles on cybersecurity—for your business, for your personal devices, and even for your home.
Since it’s Cyber Security Awareness Month (it’s a thing), you may be wondering what you can do to protect yourself online. In this post, we’ll show you the best ways to safeguard your passwords, identity, and personal information.
The last 61 days of the year account for over 20% of all ecommerce sales, which means your business needs to do everything it can to take advantage of that super valuable time. In this post, we’ll show you 8 tricks to do just that.
Trust and loyalty are two of the biggest factors in capturing and maintaining customers—and that’s because trust and loyalty go hand in hand. In this post, we show you how to give your customers the confidence they need to engage with your site, and develop the loyalty that keeps them coming back for more.
Back-to-school shopping is an enormous, $75 billion a year event that nearly all retailers can take advantage of. In this post, we show exactly you what you need to know to capture your slice of that big, big pie.
SEO has a reputation for being confusing, but it doesn’t have to be. In this post, we’re delighted to have Weebly share their expertise on the most pressing question for online retailers: how do I get Google to notice my site and boost my ranking?
In some ways, good customer reviews are the ideal recommendation. They’re considered authentic, they’re highly trusted by other customers, and they’ve been shown to drive more sales. Read on to discover everything great about customer reviews—including why and how to collect them.
Identity Protection is a form of insurance that covers people if they’re unlucky enough to be a victim of identity theft. In this post, we discuss the many benefits of offering it to your customers, from winning repeat business to getting a higher conversion rate.
In this post, we explain the six facts that will help you take advantage of the nearly $13 billion holiday that is Father’s Day. From when people make their Father’s Day purchases to what they’re most likely to buy, this post will help you have the best Father’s Day sales ever.