Over 90% of website visitors worry about their online security. No matter the size or the familiarity of the site, security concerns are on the minds of the vast majority of Internet users.
And the result of such concerns? More bounces. Fewer clicks. Less time on your site. The McAfee SECURE certification, however, helps ease these concerns and increase your visitors’ engagement by targeting seven facets of your site.
1. Better Search
Over 60% of search traffic goes to the the top three results, so it’s imperative that your site ranks highly. Visitors hardly ever visit websites that aren’t on the first page of results.
Our service ensures your website is annotated with the McAfee SECURE trustmark in McAfee® SiteAdvisor® Search results, seen by millions of consumers. With our premium features, your sitemap will be submitted to the top search engines—meaning all the pages on your site will get indexed more quickly so visitors can find them in search results.
2. Fast Website Loading
Speed of website loading is hugely important for all visitors. If your website has slow-loading pages, it may be perceived as unprofessional, or worse, a security risk.
McAfee SECURE certification tests for slow-loading pages and provide best-practice guidance for improvement.
3. Reduce Website Errors
Like slow-loading pages, broken links, images, and other minor issues all send the wrong message to visitors.
McAfee SECURE certification helps you identify and resolve website errors that stand in the way of visitor engagement.
4. Reduce Bounce
A “bounce” is something all website owners want to reduce—when a visitor leaves a site without clicking on or engaging with anything.
The McAfee SECURE trustmark helps reduce bounces by loading quickly and in view of the visitor—letting them know that this site is secure and reliable.
5. Increase Clicks, Video, Downloads, PDFs
Security concerns will prevent many users from any activity they feel is risky, whether that is clicking on a link or downloading a file. The more complex a site, the greater chance there is a visitor may feel unsafe.
Displaying the McAfee SECURE trustmark on every page is a green light to engage with the website’s many pages, links, and files.
6. Increase Sign-up, Trial Registration, Passwords
Serious online engagement, such as getting visitors to provide an email address, is impossible unless the visitor feels a significant amount of trust in the site.
Displaying the McAfee SECURE trustmark results in a dramatic increase in these engagement activities such as sign-ups and trial registration.
7. Increase Providing Financial or Other Critical Information
Asking a visitor to enter valuable information is the most serious form of engagement there is. Visitors want to be 100% certain their information will remain secure and private, and the slightest security concern will stop them from engaging.
The team behind the McAfee SECURE service has done extensive testing on sites where visitors enter sensitive information, and those that display our trustmark see a marked uptick in critical engagement.
Learn more about the features of McAfee SECURE certification.
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