By now, you know all about social proof and why it’s important. But even if you know that your customer’s voice is the most powerful marketing tool in your arsenal, how do you use it successfully? One of the best ways is to turn reviews into sales-driving social content. Social media posts are a fantastic […]

For the past few months, Google has been engaged in a highly public battle with Symantec, one of the largest providers of SSL certificates in the world. Google says that Symantec, whose root certificate also powers popular SSL brands such as Norton, Thawte, GeoTrust, RapidSSL, and TC Trustcenter, has mis-issued over 30,000 certificates! Google (along […]

There are many reasons you might want to have a sale. Maybe you have some excess inventory you need to move. Maybe you want to promote a new product. Or maybe you’re just trying to build out your customer base. Either way, you need to do it right, otherwise you’re just cutting into your margins. […]

The average office worker sends and receives a staggering 122 emails a day. Considering the amount of time we spend doing email, what do you really, empirically know about it? Probably not that much. It’s just something you do, right? But since 269 billion with a “B” emails are sent every day, according to the […]

We all know how much it takes to build your business’ reputation. The time you spent curating only the best products. The hours you spent putting your site together. So of course you want to make sure your customers are getting the real story about how great your store is. In order to do that, […]

When you’re collecting website reviews, 10 is the magic number. Why? Because once you have 10 reviews, 85% of your visitors will trust your business, according to research by BrightLocal. (Source) 85% is your Goldilocks zone. Just right. If you dip below 7 reviews, only 65% of customers say they’ll trust you. If you make […]

If you’re collecting reviews, there’s simply no way to get around the fact that you’re going to get some bad ones. You’re also going to get plenty of good ones. Smart merchants know that both positive and negative reviews are opportunities for your business. That’s why in this post, we’re going to show you what […]

In January of 2017, marketing firm Edelman published the results of their global trust survey.  They’ve been conducting this survey for almost two decades, and so have tons of fantastic data to work with. They found some fairly disturbing news: Trust in four key institutions — the government, business, non-governmental organizations (NGOs), and the media […]

Hey there! We’ve made some exciting additions to TrustedSite Reviews that are all about making it easy and affordable to build trust and sell more online. These new features will help you collect, moderate, and share reviews through a trusted third party — that’s us! — to deliver authentic feedback for new and returning visitors. […]

Once your customer is on your checkout page, you’re in the clear, right? After all, they’ve already made the decision to buy from your site, made the decision on the product, and made the decision to click “go to shopping cart”. They’ve already made so many decisions in your favor, nothing could possibly derail this […]

You already know why you need to care about Google search results. But do you know how much you need to care about Google search results? In case you don’t know, the stats are quite eye-popping. For one, they absolutely dominate US search market share: Google is used for 79.88% of desktop search results in […]

As we’ve spent some time explaining, social proof is invaluable for online merchants, especially new ones. (If you don’t know what social proof is and don’t want to/are too lazy to go back and read the previous post, here’s a summary: for online businesses, social proof is using your previous customers’ experiences to convert new […]

It’s tough out there for any new businesses, but especially online businesses. If you’re in the brick and mortar space, you can open up and expect pedestrians to walk by, come into your store, check out your wares, and talk to you. If they like what they see, they’ll become your customers. It’s not so […]

Here’s a not so fun fact: in 2016, identity theft hit an all time high in the United States. Over 15 million Americans were affected—that’s a bigger number than the population of all but four states. Losses from this topped $16 billion, according to USA Today. As a business owner, you may be wondering how […]

Last year, Americans spent $19.7 billion on Valentine’s Day, beating the previous record by an impressive $800 million! If trends continue, 2017 should see Valentine’s Day become a $20 billion holiday for the very first time. Point is, Valentine’s Day is a lot bigger than you might have thought. It’s not just a box of […]

In case you haven’t noticed, Google Chrome, one of the most commonly used web browsers out there, has recently changed the way it displays website SSL certificates. For a long time, if a page on a website had a valid SSL certificate, it would display something along the lines of this: (Source) That all changed […]

Last week, Yahoo disclosed that 1 billion accounts were compromised in 2013. Not only is this the largest breach ever disclosed (doubling the previous record for accounts hacked, also held by Yahoo), it’s larger than the next nine non-Yahoo breaches combined. This news is disturbing not just because of its size, but what was stolen. […]

The holiday shopping season has officially ended, which means returns season is here. Maybe you’re asking, why should I care about making returns easy? Because your customers care. In fact, returns are a massive deal for customers. Consider the following facts, courtesy of Endicia. Return confusion is the #1 reason that some people refuse to […]