The State of Ecommerce Trust in 2026: AI fears, trust badges, and what makes shoppers click buy

Ecommerce Research

The State of Ecommerce Trust in 2026: AI fears, trust badges, and what makes shoppers click buy

Our 2026 survey of 1,295 US shoppers: over 90% fear AI shopping threats, business legitimacy now tops cart abandonment, and trust badges still win buyers.

TrustedSite Makes It Easier for Shoppers to Find Sites They Can Trust

TrustedSite Makes It Easier for Shoppers to Find Sites They Can Trust

TrustedSite Achieves SOC 2 Type II Compliance

TrustedSite Achieves SOC 2 Type II Compliance

Browse Safer with TrustedSite for Edge and Firefox

Browse Safer with TrustedSite for Edge and Firefox

How Cariloha Boosted Conversions by 4.7% with TrustedSite Certification

How Cariloha Boosted Conversions by 4.7% with TrustedSite Certification

Top 6 Ideas for Building Trustworthy Websites

Top 6 Ideas for Building Trustworthy Websites

Offering Shopper Identity Protection with Shopify's New Checkout Experience

Offering Shopper Identity Protection with Shopify's New Checkout Experience

The state of ecommerce trust in 2024 [Original Research]

The state of ecommerce trust in 2024 [Original Research]

Introducing the Carbon-Neutral Shipping certification, powered by Shopify Planet

Introducing the Carbon-Neutral Shipping certification, powered by Shopify Planet

Jabio by Sitejabber is now an official TrustedSite Reviews partner!

Jabio by Sitejabber is now an official TrustedSite Reviews partner!