TrustedSite Makes It Easier for Shoppers to Find Sites They Can Trust

For over a decade, TrustedSite has helped businesses show visitors that their sites are safe, secure, and trustworthy. But finding trustworthy businesses online is still one of the biggest challenges consumers face, with so many unfamiliar sites competing for their attention and their dollars.

Today we're excited to share a set of updates to the TrustedSite directory that gives security-conscious shoppers better tools to discover certified businesses before they buy.

Improvements to the TrustedSite Directory

We've made several updates to the directory to help consumers find the right sites for their needs:

• Certification-based search filters. Shoppers can now filter directory results by earned certifications, verified business location, and star ratings from our Trusted Reviews partners—so they can find sites that meet their specific standards for trust and safety.
• New Site Types. We've introduced Site Type designations so consumers can more easily identify whether a site is an ecommerce store, informational resource, software product, and more.
• Improved categories. We've overhauled our category system to be more accurate and useful, making it easier for shoppers to browse businesses in the right context.
• Better search and rankings. We've refined our search and ranking algorithms to surface the most relevant, trustworthy results for every query.
• A refreshed TrustedSite verification page. We've improved the design of the verification page to create a more consistent experience when consumers want to learn more about your site.

Help Consumers Find Your Website

To support these changes and help consumers discover your site, we've given website owners new options for managing how their business appears in the directory and on their verification page. We encourage you to review your Site Profile settings and make sure the following are up to date:

• Site Type — Help visitors and the directory understand what kind of site you are
• Category — Confirm your site is listed in the right category
• Keywords — Add relevant search terms so consumers can find your site in the directory
• Tagline — Describe what your business does in your own words

As a reminder, your site needs an active TrustedSite Pro subscription to appear in the TrustedSite directory. 

Not on Pro yet? Upgrade or sign up today and save 10% with code DIRECTORY.

We hope you enjoy these updates! If you have any feedback or questions, we'd love to hear from you.