How Cariloha Boosted Conversions by 4.7% with TrustedSite Certification

Cariloha is a sustainable lifestyle brand that creates ultra-soft bedding, bath, and apparel products made from eco-friendly bamboo. Founded in 2007, Cariloha blends comfort with sustainability, offering customers a unique island-inspired experience through its growing global retail presence. All of its products are designed to be soft, breathable, and better for the planet.

The Background

When John M. Smith, Director of Digital Marketing at Cariloha, was looking for ways to improve conversion rates, he had a proven solution in mind. Having previously conducted a successful test with TrustedSite for another brand that delivered ROI-positive results, John was eager to bring that same trust-building power to Cariloha.

"My previous experience with TrustedSite proved the value the badge instilled," John explains. "I was anxious to test it for Cariloha as well."

As someone who leads digital marketing efforts spanning everything from advertising to website optimization to loyalty programs and reviews, John understood the critical importance of converting new site visitors to customers.

"Converting new site visitors to customers is a critical part of our online strategy," he notes. "Adding the TrustedSite badge to our site helps build confidence in our brand and the products we offer."

The Implementation

John's approach was straightforward but strategic. The team earned TrustedSite's Certified Secure and Data Protection certifications, then implemented the floating trustmark across their entire website to maximize visibility and impact.

To measure effectiveness, they set up a 30-day A/B test and tracked results through Google Analytics. The control group experienced the site without any trustmarks, while the test group saw the new TrustedSite implementation.

The Results

The results spoke for themselves: a 4.7% increase in conversions.

"After testing TrustedSite, we saw a conversion lift of 4.7%, which was a much-needed improvement," John reports.

Beyond the strong performance metrics, John was equally impressed with the experience itself.

"The testing process was seamless and TrustedSite was eager to help, making it a painless experience."

The Impact

For Cariloha, the 4.7% conversion lift doesn't just mean more sales, it helps validate their strategy of building trust with their website visitors. The success reinforces the importance of addressing visitor concerns upfront, helping potential customers feel confident about choosing Cariloha's eco-friendly products and purchasing from a secure and trustworthy online retailer.