Case Study Roundup: See how TrustedSite performed against top competitors in recent tests

At TrustedSite, we believe in the power of building visitor trust to increase conversions on ecommerce sites. We also believe that testing is the best way to measure the impact of TrustedSite.

We’ve gathered the results of 4 recent experiments that tested TrustedSite against competitor trustmarks and summarized the performance in each case. All but 1 of the following tests were conducted by third-party conversion optimization agencies (StealthBelt® ran their test in-house).

See the summarized results below and click through each test to read the complete case study.

The Shoe Mart

Footwear and Accessories | theshoemart.com

Experiment Summary

• TrustedSite vs. Norton Shopping Guarantee
• Tested by The Good using Google Optimize
• 7 week testing period

Before testing TrustedSite, The Shoe Mart was seeing a lot of growth as a result of marketing efforts bringing in new visitors to the site. They recognized the importance of  building trust and had invested in Norton Shopping Guarantee to help make a good first impression. As a way to improve the full customer journey all the way through checkout, The Shoe Mart decided to test TrustedSite. They worked with The Good to set up an A/B test with Norton Shopping Guarantee badges in the control and 5 TrustedSite trustmarks in the variant. The variant with TrustedSite generated a 14% conversion lift and was declared the winner. Read the complete case study.

Test Results - The Shoe Mart

• Conversion Rate

  +14%

  All Devices

• Conversion Rate

  +21%

  Mobile

• Conversion Rate

  +8%

  New Visitors

Stealth Belt®

Custom Ostomy Belts | stealthbelt.com

Experiment Summary

• TrustedSite vs. Norton Shopping Guarantee
• Tested by the Stealth Belt® team using Google Optimize
• 4 week testing period

To help new customers build trust in their products and website, Stealth Belt® had been using Norton Shopping Guarantee badges, but decided to test TrustedSite trustmarks when they heard of the conversion improvements other sites have seen by making the switch. The Stealth Belt® team used in house resources to create an experiment that would display Norton Shopping Guarantee badges to half of their visitors and TrustedSite trustmarks to the other half. At the end of the testing period, TrustedSite was declared the winner as it generated a 7.6% conversion rate lift for the site. Read the complete case study.

Test Results - Stealth Belt®

• Conversion Rate

  +7.6%

  All Devices

• Conversion Rate

  +10.7%

  Mobile

• Average Order Value

  +6.3%

  New Visitors

Walkin’ Pets

Pet Accessibility Products | handicappedpets.com

Experiment Summary

• TrustedSite vs. Norton Shopping Guarantee
• Tested by Frictionless Commerce using VWO
• 3 week testing period

In hopes of increasing visitor trust, Walkin’ Pets had been using Norton Shopping Guarantee badges for several years but wasn’t sure if they were having a significant impact on conversions. They decided to enlist the help of the conversion optimization experts at Frictionless Commerce to set up an A/B test using VWO with Norton as the control and TrustedSite as the variant. At the end of the testing period, TrustedSite had increased conversions by 11% and was declared the winner. Read the complete case study.

Test Results - Walkin' Pets

• Conversion Rate

  +11%

  All Devices

• Conversion Rate

  +17.6%

  Mobile

• Conversion Rate

  +11%

  New Visitors

MyBinding.com

Binding and Laminating Supplies | mybinding.com

Experiment Summary

• TrustedSite vs. The Norton Seal
• Tested by Surefoot using Google Optimize
• 5 week testing period

MyBinding.com had been using the Norton Seal and GoDaddy security trust seal to build visitor trust on their site, but decided to see if they could achieve a conversion lift by testing TrustedSite Certification. They partnered with the conversion optimization experts at Surefoot to create and execute an experiment plan that used the current version of the site with the Norton Seal and GoDaddy seal as the control and placed TrustedSite trustmarks in the variant. After 5 weeks of testing, TrustedSite was declared as the winner with a 2.6% conversion rate lift. Read the complete case study.

Test Results - MyBinding.com

• Conversion Rate

  +2.6%

  All Devices

• Add to Cart

  +3.6%

  All Devices

• Average Order Value

  +12.9%

  New Visitors

Want to test the power of trust on your site? You may qualify for a free testing opportunity with TrustedSite. See if you qualify and get started!