In part one of this post, our guest poster from GoDaddy showed you the basics of what Amazon does to drive web conversions. In part two, he’ll show you the subtle things they do to make visitors stopping putting off their purchase, and make the decision to buy now.
In this post, our friends GoDaddy share lessons that can be learned from the undisputed masters of ecommerce—Amazon. If you’ve built an ecommerce site but are struggling to deliver the conversion rates you want, read on.
We don’t even need to say why this post matters: the holidays are by far the most important time of the year for any retailer, online or off. Taking these steps now will ensure your site is ready to convert as many visitors as possible over the coming weeks.
Most people see the trustmark every day, but many are still confused as to how it works. In this post, we clear up the three most common concerns and misconceptions that we’ve heard about the trustmark.
Target in 2013. Sony in 2014. TurboTax this year. Over the past few years, high-profile data breaches seem all the more common. In addition to multimillion dollar settlements and headaches that all the aspirin in the world couldn’t cure, these breaches have created something else: A climate of fear among consumers. It’s why 80% of […]
WordPress gets even better when you use plugins to make your site the best it can be. Here are our favorite (and free) sales-boosting plugins that your site should definitely have.
Although most people don’t realize it, security breaches affect all companies doing business online—including those that haven’t been breached. Learn why this happens, and what you can to help your business succeed.
The next step in building a site that visitors feel comfortable buying from is streamlining the shopping cart process. That way, nothing unexpected can pop up and deter customers.
The first step in building a trustworthy site is displaying signs, often from trusted third-parties, that you’re legitimate—customer reviews, awards, certificates, and more.
Building a website people trust usually takes far longer than most new businesses have. This guide shows you shortcuts for developing visitor trust, which leads to more sales.
Getting more website visitors is one thing. Getting more of the website visitors you already have to buy is another. In this post, we’ll show you tips on how to get it done.
One of the best parts of using Shopify to sell online is the extensive App store. But the sheer volume of products available can be overwhelming. Here are our favorite 5 for ecommerce sites of all sizes.
What does trust mean for your business, and what are the concrete steps you can take to build visitor trust? In this post, we take a look at visitor surveys to better understand what trust means for you.
Losing your visitors’ trust — for whatever reason — is one of the biggest dangers to an online business. In this post, we’ll show you some steps you can take to ensure this doesn’t happen to you.
Getting search engines like Google, Yahoo! and Bing to crawl your site is the first and most important step towards making your site show up in search results. Read on to learn the best way to make this happen.
We’re making some changes, and the first one is that our company has a new name. Read this post to learn what you need to know about the change, and how it might affect you.
The dream of any ecommerce site owner is to have visitors buy their product, love it, tell their friends about it, and come back again. For that to happen, an online merchant has to create a trustworthy online store. So how do you help your clients build a trusted site? Read our guest post on Shopify’s […]