Your mother was right about everything, including your business

You may have hated being lectured to by your mom when you were a kid. We certainly did. But there was actually a lot of business wisdom in what she was saying. In this post, we extract the kernels of ecommerce smarts from your mom’s favorite sayings.

4 Ways Your Site Can Take Advantage of Earth Day

Taking care of the environment doesn’t have to be a huge responsibility. In this post, we’ll show you a few small steps you can take to do your part to make the world greener, healthier, and better.

6 ways to freshen up your site for spring

Spring cleaning is all about getting rid of the things that are cluttering up your home. In this post, we talk about the things that are cluttering up your homepage, and making it more difficult for people to buy from you. We show you examples of what to do, and not to do to sell more online.

Lessons from Amazon to Improve Web Conversions – Pt. 2

In part one of this post, our guest poster from GoDaddy showed you the basics of what Amazon does to drive web conversions. In part two, he’ll show you the subtle things they do to make visitors stopping putting off their purchase, and make the decision to buy now.

Lessons from Amazon to Improve Web Conversions – Pt. 1

In this post, our friends GoDaddy share lessons that can be learned from the undisputed masters of ecommerce—Amazon. If you’ve built an ecommerce site but are struggling to deliver the conversion rates you want, read on.

3 Common Misconceptions About Trustmarks

Most people see the trustmark every day, but many are still confused as to how it works. In this post, we clear up the three most common concerns and misconceptions that we’ve heard about the trustmark.

4 Trust-Building Apps for Your Weebly Store

Target in 2013. Sony in 2014. TurboTax this year. Over the past few years, high-profile data breaches seem all the more common. In addition to multimillion dollar settlements and headaches that all the aspirin in the world couldn’t cure, these breaches have created something else: A climate of fear among consumers. It’s why 80% of […]

5 WordPress Plugins to Increase Your Sales

WordPress gets even better when you use plugins to make your site the best it can be. Here are our favorite (and free) sales-boosting plugins that your site should definitely have.

5 Free Shopify Apps to Boost Your Sales

One of the best parts of using Shopify to sell online is the extensive App store. But the sheer volume of products available can be overwhelming. Here are our favorite 5 for ecommerce sites of all sizes.

What Makes People Trust Sites?

What does trust mean for your business, and what are the concrete steps you can take to build visitor trust? In this post, we take a look at visitor surveys to better understand what trust means for you.